Acceptable Use Policy

Last updated 21 August 2026.

This Acceptable Use Policy (“Policy”) describes conduct that is prohibited when using the Compass customer intelligence platform (the “Service”). It forms part of our Terms of Service. Compass is built to protect the customer relationship, and this Policy exists to keep sending on the platform lawful, wanted, and trustworthy. Compass provides features designed to support your compliance obligations, but you remain responsible for how you use the Service.

No unlawful or deceptive sending

You may not use Compass to send messages that are unlawful, fraudulent, or deceptive. This includes misleading subject lines or preview text, falsified sender information, disguised advertising, or any attempt to trick recipients about who is contacting them or why.

Consent requirements

You may only send messages to recipients from whom you have appropriate consent to be contacted. You must honor the basis on which that consent was given and must not send to purchased, scraped, or rented lists. Compass tracks consent state on the unified customer profile and enforces suppression, so recipients who have not consented — or who have opted out — are not contacted.

Anti-spam expectations

Sending through Compass must meet widely recognized anti-spam expectations, consistent with frameworks such as CAN-SPAM and CASL. In practice this means:

  • Accurate sender and header information that identifies you clearly.
  • A functioning, easy-to-find unsubscribe mechanism in every marketing message.
  • Prompt processing of opt-outs — handled automatically by Compass suppression.
  • A valid postal or contact identity for the sender.
  • No sending to recipients who have withdrawn consent.

Text messaging requirements

SMS is a planned Compass channel. Where and when text messaging is enabled for your workspace, these requirements apply in addition to everything above, and reflect what US carriers and the CTIA expect of a message sender:

  • Obtain express written consent to text before the first message. Consent to receive email is not consent to receive text messages, and consent to one program is not consent to another.
  • At the point of opt-in, disclose who is sending, what the program is, that message frequency varies, that message and data rates may apply, and that consent is not a condition of purchase. Link your terms and privacy policy.
  • Honor STOP, END, CANCEL, UNSUBSCRIBE, and QUIT immediately, and send a single confirmation that the recipient has been unsubscribed. Answer HELP with your identity and a way to reach you.
  • Identify yourself in the first message of every conversation and periodically in recurring programs.
  • Respect quiet hours in the recipient’s local time zone and any stricter limit that applies where they live.
  • Complete 10DLC brand and campaign registration, or toll-free verification, before you send, and keep the registered use case accurate as your sending changes.
  • Do not send SHAFT content — sex, hate, alcohol, firearms, or tobacco — or any category your carrier prohibits.
  • Keep auditable opt-in records showing when, where, and how each recipient consented, and produce them on request. Compass retains consent state on the unified customer profile to help you do this.
  • Do not sell, rent, or share the mobile numbers and opt-in records you collect with third parties for their own marketing. Compass does not share them either — see our Privacy Policy.

Prohibited content

You may not use Compass to distribute content that is illegal, hateful, harassing, sexually exploitative, defamatory, or that infringes intellectual property. You may not send malware, phishing, or other malicious payloads, and you may not promote content prohibited by applicable law.

No fabricated offers

You may not send fabricated offers, fake discounts, false scarcity, or invented endorsements. Because Compass drafts campaigns from your data and objectives and asks you to review and approve them, you are responsible for ensuring every offer you send is genuine and accurate.

Security and abuse

You may not attempt to gain unauthorized access to the Service or other customers’ data, probe or test the vulnerability of our systems, interfere with normal operation, circumvent rate limits or usage controls, or use the Service to overwhelm or attack any third party.

Enforcement

We may investigate suspected violations and take action we consider appropriate, including throttling or suspending sending, disabling features, or terminating access as described in our Terms of Service. Serious or repeated abuse — especially sending without consent — may result in immediate suspension to protect recipients, deliverability, and the wider platform.

Reporting

To report a suspected violation of this Policy, contact us through our contact page or at privacy@compass.st.